Saturday, February 28, 2015

How Effective Are Advertisements?



Above is a picture of my ad, I chose it because I think it is an effective advertisement. The advertisement's argument is to play Game Boy’s new handheld device. The author wants to convince the audience that they should play the new Game Boy. The author is Nintendo and we know they are video game producers. They value sneaking around and hiding stuff from parents. They have a very sneaky personality. The target audience is teenage boys. The audience would read this text because they like playing video games and it appeals to something that they go through which is being grounded. The text is found in the bottom of the advertisement. It looks like it might have been used in the 90s. There are no emotional appeals. There are no facts, or evidence provided in the ad. But the author talks about being grounded, which is something that many teenagers can relate to.

I thought the advertisement was effective because their message is very relatable. When you are grounded your parents usually take away your phone or they don't let you go out and for many guys, they will prohibit your use of video games. The handheld device, since small could be hidden. This may sound like I am a bad person or whatever, but I used to do this all the time when I was "grounded" I would just hide my iPod touch or hide my other devices, so that my parents would just take away my phone. It wasn't that bad of an idea. But the actual message they are conveying is bad because they are essentially telling you to sneak around and disobey your parents. None the less, the advertisement is pretty convincing.

1 comment:

  1. Good analysis, Brianda. It might have some emotional appeal too because of its humor.

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